Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Add Yahoo as a preferred source to see more of our stories on Google. Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve ...

(Reuters) -Meta staffers have had discussions with Alphabet's Google Cloud about the possibility of using its Gemini models to improve the Facebook parent's ad business, the Information reported on ...

Meta Platforms, Inc. (META) has reportedly held talks with Alphabet, Inc. (GOOGL) (GOOG) for the use of the latter’s Gemini large-language model (LLM) to improve its ad business. A report from The ...

CallRail, a lead engagement platform provider, has launched conversion signals, an artificial intelligence-powered capability that automatically tags calls that convert into appointments so marketers ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.