When you are planning the opening of your new company, you need to create a company identity that can be sold to prospective clients and investors. One of the things that helps create a strong company ...

The brand name puts a face on every company. Names like McDonald's, Amazon.com, GM, Apple, Intel, and a host of others have long become significant members of pop culture vocabulary. They've also ...

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Business. Buy it now from Amazon | Barnes & Noble | iTunes What’s in a name? A lot, when it comes to small-business ...