Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

Mission statements are created to set the tone for an organization and act as a guide to reach revenue goals and other business objectives. This tool is especially helpful to set a path for ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Opinions expressed by Entrepreneur contributors are their own. In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar ...

Here’s a challenge for you: Without looking, write down the vision of your school or district. You may not be able to write it down verbatim, but can you at least identify and articulate the main ...

Personal mission statements are an excellent way to create a framework for what you want to do, as well as define why you want to do it. Reviewing this statement periodically can keep you on task and ...