The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

All good marketers center their marketing and communications efforts around their target customers. But how do they identify critical customer personas and develop targeted plans? Let’s explore the ...

At the most basic level, marketing materials have a simple goal: to convey to the reader/viewer the desired message in the most effective manner possible. With this goal in mind, project teams have a ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

Marketing teams use “personas” – detailed description of your customers – to design products, publicity campaigns and more. See how you can use Personas to deliver an improved customer experience. In ...