I had the chance to speak with a large hospital marketing department that had undergone numerous brand changes and acquisitions as their system expanded. Managing multiple brands across various ...

If your people can see exactly how their job impacts the significant Strategies and Vision of the company, it gives a sense of purpose and meaning to their work. You can have the grandest vision in ...

Imagine walking into a meeting room, confident that every discussion, every point raised, and every decision made is seamlessly aligned with your boss’s vision. How is that possible, you ask? Welcome ...