The cold email is a tough email to write, but the right nugget of wisdom can save an entrepreneur years of headache and thousands of dollars. But how do you write to a stranger without annoying them, ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...