Yes, all generations are susceptible.

SALT LAKE CITY (KUTV) — With holiday shopping officially underway, experts are giving tips on how to save money and avoid impulse purchases. Creating a plan and budget is a crucial step to holiday ...

The array of products at store checkout lines are designed to prey on our psychology and impulses.

Black Friday markdowns aren't necessarily the lowest price tech will reach during the year. Stores often mix cheaper, shoddier versions of tech devices and gear in with the legit offers. Always do ...

Impulse purchases used to be inescapable for consumers. You would spend the afternoon combing through every aisle of the store for the best deals, then head to the register to be met with a glorious ...