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Google is putting agentic tools in Ads and Analytics

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...
TechRepublic

How to Set Up and Use Google Analytics 4 with Google Sites

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...
Search Engine Land

How to set up Google Analytics 4 using Google Tag Manager

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...
Searchenginejournal.com

How To Add Google Analytics To WordPress

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...
adexchanger

Publishers Aren’t Sweating The Migration From Universal Analytics To Google Analytics 4

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going ...