Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The way information is presented often determines how we ...

Every workday brings its own mix of decisions. Some happen quickly, like replying to a client email or adjusting your calendar. Others feel larger, such as budgeting, hiring, or long-term planning.

Delivering high-quality care starts with understanding what matters most to each patient. Clinicians can’t choose treatments that match patients’ priorities and values until they engage with them. The ...