Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their ...

At the 2024 IAB NewFronts event on Wednesday, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Snapchat has always embraced artificial intelligence, from releasing its own AI chatbot to implementing real-time augmented reality effects that use generative AI. Most of the features are fun and ...