The Lego designers have done a great job in creating a rounded shape for BB-8, thanks to cleverly built rounded corners. Built in two halves, with the mechanics hidden away inside, large circular ...

There was a time when LEGO meant building a little car, smashing it into a wall, and calling it a day.Then we grew up.And ...

Add Yahoo as a preferred source to see more of our stories on Google. Opening a Lego set can feel equal parts overwhelming and exciting. With numerous bricks and tiny details laced into each element ...

Today, Lego has revealed five new Star Wars sets as part of its upcoming Smart Play lineup, including the Millennium Falcon, Mos Eisley Cantina and more.

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The Lego Icons Golden Retriever Puppy set, which looks like a golden retriever puppy wearing a blue collar with a gold tag, ...

Forbes contributors publish independent expert analyses and insights. Co-Founder, Conspiracy of Love, and Good is the New Cool. What if a child’s first MRI felt less like a medical procedure—and more ...