Anyone who has ever colored their hair has likely heard about toner before. But what is hair toner, exactly? Not to be confused with the stuff you swipe on your face, hair toner is an essential part ...

Now I’m blonde, should I be using a hair toner? I’ve been doing a bit of a deep dive on beauty forums and some people in these groups absolutely swear by them. Will it keep my colour fresh? Or best ...

For anyone with silvery strands, having the best gray hair toners on hand (or, more accurately, in the shower) is a pro move. “From a professional standpoint, gray hair behaves much more like blonde ...