Habituation is the most basic form of learning. Learning is defined as a change in behavior that results from an experience. In habituation, a response to a stimulus weakens when the stimulus is ...

A new paper published in The Quarterly Review of Biology examines the possible effects of two properties of receiver playing fields documented in studies of animal psychology—habituation and neural ...

Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over ...

Up until recently, habituation -- a simple form of learning -- was deemed the exclusive domain of complex organisms with brains and nervous systems, such as worms, insects, birds, and mammals. But a ...

Researchers at the Centre for Genomic Regulation (CRG), and at Harvard Medical School have used mathematical modeling to show how individual cells appear capable of learning, a behavior once deemed ...

A dog learns to sit on command, a person hears and eventually tunes out the hum of a washing machine while reading … The capacity to learn and adapt is central to evolution and, indeed, survival.

Cass Sunstein on his new book "Look Again: The Power of Noticing What Was Always There." In his new book, “Look Again: The Power of Noticing What Was Always There," Cass R. Sunstein explores the ...