Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...
TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Why we care. These new insights enhance your capacity to analyze user behavior and ...
Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...
Arabian Post on MSN
Google folds Meet analytics into Gemini dashboard
Google has expanded its Workspace analytics by integrating detailed Google Meet usage metrics directly into the Gemini reports dashboard, giving organisations a consolidated, AI-driven view of how ...
Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.
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