Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Boost Ads is a well-established Google Ads agency in India, founded by Anaam Tiwary—one of the country’s most respected names ...