TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the ...

Add Yahoo as a preferred source to see more of our stories on Google. TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl ...

The makeup look worn by memorable movie characters of the early 2000s is still to die for with a certain demographic, as one TikToker found with her Y2K cosmetics tutorial which has gone viral. It's ...

For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...