Even if I'm writing a simple "no thanks" email, if I'm communicating with another human being, I'm of the opinion that they ...

When speaking with students about pursuing academic goals or finding potential mentors, Candis Watts Smith, Duke Vice Provost for Undergraduate Education and a Professor of Political Science, often ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...