Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

The one common theme across pretty much all ASMR content these days is the sound of gentle whispering.(iStock) The sound hits home when I close my eyes: I can sense the feeling of someone running ...

Go to sleep in a much more relaxed state. Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What ...

Can YouTube videos be intimate? ASMR video content may very well show that they can be. ASMR is a non-scientific term that stands for ‘Autonomous Sensory Meridian Response’, which specifically refers ...

A video of someone whispering, running their fingers over a brush and blowing smoke doesn't sound like a classic viral hit. Where are the cats? Where is the hilarious fail? Where is the thing that I ...

If you've only just recently heard of ASMR thanks to the viral memes and trending topics associated with the online community, you may be surprised to learn that the first ASMR YouTube videos popped ...

However, companies are not the only ones cashing out on the ASMR phenomenon – individuals can also profit off ASMR content. The woman behind Gentle Whispering ASMR, one of the ASMR channels with the ...