Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Gen Z is set to become the largest and richest generation in the world over the next 10 years, according to a new report by Bank of America which found that those born between 1997 and 2012 are ...

Artificial intelligence or AI is no longer a future concept—it's already shaping how we work, learn and live.

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Just one minute after midnight on Jan. 1 ...

There are 68 million Gen Zers in America, born between 1997 and 2012, and nearly half of them want to buy a home by 2029, according to a Realtor.com® survey. Until then, more than half of this ...

There’s been much ado about the differences between Generation Y (aka millennials) and Generation Z. But considerably less attention is paid to the folks who were born before them ― the oft-forgotten ...

Gen Z may have a reputation for delaying adulthood milestones like moving out on their own, getting married and having kids, but saving for retirement is one area where the youngest working adults may ...

In today's society, we often hear terms like "Baby Boomers," "Generation X," "Millennials," and "Generation Z," which refer to different generations of individuals born during specific periods. These ...

You’ve heard of Boomers. You’ve heard of Millennials. And Gen-Z? Oh, they’re practically born with a smartphone in hand and a knack for dance challenges. But what about us, the generation that sits ...