Foursquare does it. Mint.com does. Even NBC and Warner Brothers do it. Like it or not, gamification is here to stay. So embrace the idea that you can encourage customers to stay loyal to your brand by ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

“Gamification” is a hot, hip term right now, conjuring up images of Facebook games that may be a valuable tool for monetizing the social Web. However, for B2B marketers or customer relationship ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Getty Images Gamification has become a popular educational approach, having demonstrated ...

Badgeville, a startup that adds the dynamics of gamification to e-commerce and web publishing websites to engage users, recently launched a new product called Social Fabric. The startup company is ...

Gamification has emerged as the latest fast-track solution to acquire, engage and retain users for any new mobile or Web application. The basic idea is that if you understand what motivates your users ...

The word “gamification” has gotten a lot of buzz lately, which hopefully means it will be in the running for Oxford Dictionary’s 2011 Word of the Year (hey in 2005 it was “podcast” so you never know).

Who was there: "The Great Gamification Debate" at this year's Game Developers Conference featured two teams. On the pro-gamification side was Jane McGonigal (Social Chocolate), Margaret Robertson ...

Gamification -- the idea that you can take gaming elements (points, trophies, badges, scoreboards, level-ups, etc) and apply them in non-gaming contexts -- is a rising trend that makes work all play.