Strict Guidelines: Nintendo's mandate was clear: Mario must always be portrayed as the victor in promotional content, regardless of gameplay dynamics. This directive reflects a broader strategy to ...
Explore how sweepstakes casinos turned promotional gaming into a powerful digital business strategy, blending entertainment, ...
TL;DR: Valve's "Game of the Year" edition was a marketing strategy invented to boost Half-Life sales, according to former executive Monica Harrington. Initially struggling despite critical acclaim, ...
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