Sept 10 (Reuters) - German sportswear maker Adidas will become the apparel partner of the Audi Formula One team from next year in a multi-year partnership, Audi announced on Wednesday. Swiss-based ...
For food and beverage brands, associating with sports and sporting events is vital to captivating their audience. As PepsiCo announced its worldwide partnership with Formula 1, both the food and ...
Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the sport until 2030. The deal offers huge potential to both the global brands and their ...
TAG Heuer has reason to celebrate in 2025. The new Formula 1 Chronograph has titanium case. TAG Heuer This year marks 40 years since Techniques d’Avant Garde acquired Heuer Watchmaking and rebranded ...
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