Optical illusions might be fun to look at in your spare time, but they should never appear in a facility where information must be crystal clear. A misinterpretation of a label or sign could cost a ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Such experiences and principles help us to create designs in a more meaningful way. Among others, the gestalt principles of perception involve aspects related to colour, form, size and brightness, the ...