The auto industry is going through massive changes, with new technology, new products and new competitors and, “there’s a belief not all brands are going to survive this transformation,” said Ford’s ...

Ford on Wednesday launched “Ready, Set, Ford,” a global advertising campaign marking what the company calls a fundamental shift in its branding strategy, according to CNBC. The initiative moves beyond ...

GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...

Ready Set Ford. That’s the simple theme of a complex, global media campaign Detroit’s second-largest automaker is launching today, its first global marketing program in more than a decade. It could be ...