Ava's most popular video, which has been viewed 8.6m times, shows her unboxing a toy Barbie house from Argos Children around the world are currently trying to decide which toys to put on their ...

An enthusiastic male voice announces the new haul – a dozen fresh Disney-themed Kinder Eggs – while a disembodied hand rotates a fully wrapped chocolate treat for the camera. The hand slowly peels the ...

The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the ...

The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. New research examining the ...