Ferrari's future won't be decided by how many cars it sells, but by whether each one still feels rare and exclusive.

Classic Ferraris are expensive. Even the cheap ones cost a lot. Rarity, mileage, and condition are all contributing factors ...

The rare Prancing Horses each drew landmark multi-million-pound winning bids, with one selling for nearly three times the ...

The rising popularity of Ferrari’s in-house customization program has turned into a delicate balancing act. On one hand, letting buyers with a fat wallet configure their cars generates tremendous ...

Ferrari's brand is close to bulletproof -- but its stock isn't. But even a company as exceptional as Ferrari carries risks. Beneath the pristine economics lies a business balancing transformation, ...