Opinions expressed by Entrepreneur contributors are their own. Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan ...

External links are easily one of the most overlooked SEO elements. They’re also one of the most misunderstood. Some add too many links to content without considering quality, relevance, or long-term ...

It has always been thought that Google has a ranking factor (small maybe) based on who you link to. If you link to quality sources that are on topic and useful, Google might consider that link quality ...

Co-Founder & President at BFO (Be Found Online), a full-service digital marketing firm, 6-time Inc. 5,000 and AdAge #1 Best Place to Work. Link building is essential for any digital marketing strategy ...