Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept ...

In a time of supra-national economic, political and social crises, the architectural profession is acknowledged as necessitating a fundamental restructuring in order to gain both renewed relevance as ...

In my recent book, Theories of Social Innovation, I propose different approaches to conceptualizing and understanding social innovation to move beyond futile efforts to agree on a single definition, ...

Clayton Christensen, one of the most influential business management thought leaders of a generation, prolific author revered for his revolutionary theory of disruptive innovation, which influenced ...

Forbes contributors publish independent expert analyses and insights. I write about innovation and the future of education. That’s how bonsai trees are created. On a recent bucket list vacation to ...

When Lisa Cook tried to publish her research showing how segregation and racial violence held back Black innovation, she encountered obstacles. Now her work is considered groundbreaking. Patent ...