Let’s do a little brand positioning statement “word association” to get your gears turning. Just Do It. Save Money. Live Better. The Most Magical Place on Earth. I’m Lovin’ It. Have any trouble ...
It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way ...
"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important ...
LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...
Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...
Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...
Dear Tig: Distinguishing the Differences Between Brand Promise, Tagline, and a Positioning Statement
I need some clarity, please. We are using a cross-functional team to articulate a revised brand promise. The good news is that we are using market research to find promises that are customer-relevant, ...
You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself ...
It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...
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