The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Those are tough odds for any one app to face, but it didn’t intimidate British fashion brand AllSaints or its Chief Innovation Officer James Reid. The company launched its new app in partnership with ...

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your ...

A 2025 Outstanding Independents Summit panel provided insights and practical strategies small operators can implement today. "Really think about what the job is the customer is doing when they come ...

Proactive engagement wins. Instead of just reacting on social media, build meaningful conversations for stronger customer relationships and brand loyalty. Timely responses matter. Meeting customers’ ...

Engaged customers are key to keeping your brand front-of-mind. Max Eaglen, director at Platform, offers five steps to help your message resonate with your audience Brands are complex things. They ...

Digital punch cards and geofencing are among the techniques operators are using to reach guests. "COVID really pushed consumers forward in their willingness to adopt a digital experience," said Yaqub ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Creating personalized experiences helps build stronger customer relationships and enhances brand loyalty. Actively gathering and acting on customer feedback helps small businesses improve their ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is customer engagement? A Google search will provide ...

CAMPBELL, Calif.--(BUSINESS WIRE)--8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center and unified communications platform provider, today announced the availability of 8x8 Engage, an ...