Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Many retailers find themselves in the midst of urgent business situations facing the various phases of COVID-19 recovery. Now’s a time where they need to create personalized digital touch points in ...

Michael Linthorst (1976) is an internet entrepreneur and CEO of Copernica Marketing Software. As with all things in life, in email marketing there are a lot of things you can learn from the mistakes ...

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