Distributed Marketing, Salesforce 's latest release, wants to help marketers add personalization to corporate-level marketing campaigns. The new product enables local, franchise, and partner marketers ...

Through the centralization and automation of messaging, distributed marketing can offer communications without borders. What exactly is distributed marketing? It focuses on enhancing collaboration ...

Thousands of companies sell products and services through regional or local outlets. These outlets may be branch offices or company-owned retail stores, or they may be related but independent business ...

During the early years, marketing was only handled by a team of highly-skilled and experienced marketers. Today, representing a brand is no longer limited to marketers alone. Employees, vendors, and ...

Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...