At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says makes it easier for brands to reach TV audiences on the go.
The Streamable on MSN
The DIRECTV Gemini Air is a modern cable experience without the box
Cutting the cord doesn’t have to take you far away from what you’re used to. For anyone who still likes the feel of ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ... Read More ...
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