As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

On August 28, 1922 America’s first radio advertisement was broadcast on New York City’s WEAF. It lasted ten minutes and promoted the Hawthorne Court Apartments in Jackson Heights. The marketers’ gripe ...

It’s more than just the lack of standardization of currency and metrics out there for digital measurement, it’s about merging panel-based and server-based measurement. CRE, the group of senior ...

The rise in adblockers and super apps, coupled with the leapfrogging to mobile-first markets, makes Asia very different when we think about measurement for advertising. Yet we have never really ...

This story was originally published by our sister station SVC. This looks like a shockingly useful must-have. The T1 Tomahawk Digital Tape Measure is the world’s most productive tape measure ...

GLOBAL - comScore Inc has released findings showing that creative quality drives more than half of the sales changes for brands analysed, four times higher than the impact of the specific media plan ...

Ever found yourself frustrated with inaccurate measurements that ruin your DIY projects? Imagine transforming your measuring tasks with a tool that combines the best of digital and laser technology.

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...