While data strategies are far from a recent development, many businesses struggle to get the right levels of engagement in the strategy and business functions questioning the accuracy of the data ...

As the big data industry continues to steamroll ahead, one conundrum persists – exactly how do you define it? A new report from the MIT Technology Review addresses this issue by examining definitions ...

In this special guest feature, Jessica Hawthorne-Castro, CEO of Hawthorne Direct, explores the situation that with so much information at their fingertips, and a growing mandate to determine which ...

Some marketing questions require robust analytics. For example, understanding what mix of channels are driving sales for a particular product or in a particular customer set or what sequence of ...

Discussions of Big Data are everywhere in the news media. Frequent articles appear in mainstream newspapers and magazines discussing the extraordinary growth in the data being collected from consumers ...

A report from TechAmerica urges agencies to get started on big data initiatives, and offers guidance on how to make the efforts pay off. A new report on big data in government urges federal agencies ...