Reinventing an icon is always a risky business. New Coke, the Apple III, Levi’s Type 1 jeans: All crashed and burned amid a mountain of marketing hype. So it’s perhaps understandable that JLR took ...
From Arctic explorers to red carpets, the Defender 90 blends iconic toughness with modern comfort — and it’s easier to live ...
JLR is crafting a new brand pathway forward. Today's iteration of Land Rover, where two-thirds of the JLR name comes from, pushes forward each of its vehicle groups' identities (Discovery, Range Rover ...
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