“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

NASA’s Lessons Learned database is a vast, constantly updated collection knowledge and experience from past missions, which it relies on for planning future projects and expeditions into space. With ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

With a decent budget and goals for expansion, a midsize nonprofit has a lot of decisions to make when it comes to picking a new donor database. No one knows that better than the staff at Aim High, a ...