Blogs are a way to give visitors a company's expert opinion on a topic. Search Engine Optimization is one way to increase online visibility for your business. Planning content based on data has a real ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

AI is only as effective as the quality and accessibility of the data on which it is trained. While potential may seem limitless at this moment in history, it hinges on the critical foundation of data ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Avid has introduced Avid Content Core, a content data platform that it says “will redefine how media is created, managed, and monetized.” The data-driven content platform, which empowers ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

For decades, the entertainment business has celebrated instinct. Executives were praised for having a “gut feel” for the next hit or the ability to read the cultural moment and trust their creative ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Content alone is no longer enough. With more services, subscriptions and content choices swirling about today’s oversaturated streaming entertainment landscape, consumers are experiencing ...