“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The latest ad ...

This article is part of a VB Lab Insights series paid for by Capital One. For cloud-based companies, the ability to leverage nearly unlimited amounts of data can unlock possibilities that lead to more ...

Most of the federal agencies required to participate in recent federal data center optimizations efforts do not plan to meet mandated targets by the end of fiscal 2018, a new Government Accountability ...

Is your organization prioritizing technology enablement? Doing so is key to optimizing costs throughout the enterprise given the interrelated nature of cost optimization and technology. In recent ...

The introduction of the header bidding model enabled a fairer and more transparent environment for advertisers, while publishers got access to a higher demand. However, this approach also made the ...

Data solutions provider Return Path has added Dynamic Optimization to its suite of email deliverability and optimization product offerings. Leveraging Return Path's advanced analytics capabilities, ...