Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Survey work is a series of complex processes. At the outset, there is sample and questionnaire design, as well as field training. During the data collection stage, there is monitoring and remedial ...