DDB Worldwide's new CEOs are making a big push into data and precision marketing. They say clients are demanding more than just the broadcast ads that made the Omnicom agency famous. But the new ...

DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In the first ...

DDB Health CEO and president Jennie Fischette describes 2022 as a year that “tested our team under pressure.” That’s why even amid modest growth — revenue and head count were both roughly flat, at $65 ...

Andrea Diquez, a 25-year veteran of Saatchi & Saatchi, is jumping ship to Omnicom Group's DDB, where she will become the first female CEO of the Chicago office. Diquez, most recently CEO of Saatchi's ...

Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...

”When you compare DDB Chicago now with what it was a decade or two ago, when you compare it to the DDB network – Adam&Eve, DDB Germany, New Zealand, Australia and Alma – Chicago hasn’t been quite as ...

A string of new business wins and a pulse on innovation are prerequisites for growth, but without stable topline leadership, the agency hasn’t yet lived up to what it’s capable of. DDB failed to ...

Are you a print subscriber? Activate your account. By Jon Springer - 21 min 50 sec ago By Erika Wheless - 36 min 50 sec ago By Dom Dzik - 3 hours 36 min ago 3 hours 36 min ago By Ewan Larkin - 4 hours ...

DDB’s AI tool for advertising is embryonic, but it’s getting attention. The Uncreative Agency, which DDB says is the world’s first fully automated creative agency, debuted Jan. 27 with a post on ...

DDB Group Singapore was judged Creative Agency of the Year and Tribal DDB was named Digital Agency of the Year for the sub-region. David Tang, president and CEO at DDB, won Agency Head of the Year, ...

We Are Unlimited, the dedicated agency launched by holding company Omnicom in 2016 to manage the McDonald's account in the US, will fold into its parent company DDB Worldwide as of January, according ...