When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Dennis L. Rubin takes a look at the future of fire department customer service programs. By all indications, fire department-based "customer service" programs are on the rise across the nation. It ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

Americans have become increasingly aware of the need for energy efficiency at home, at work and in between—especially during peak periods. With that awareness has come a growing willingness for energy ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

CEO at Alchemer. I have a passion for creating customer-centric cultures, which began as a founding member of Accenture’s CRM Practice. Businesses succeed or fail based on their ability to engage and ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Opinions expressed by Entrepreneur contributors are their own. We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t ...

United Airlines passengers can now get contact-free help at certain airports. On Tuesday, the airline announced that it has launched “Agent on Demand,” a virtual customer service program that’s ...