As chief marketing officer of Apptio, Allison Breeding oversees the company’s global marketing team — a team focused on driving brand recognition and demand for Apptio’s technology business management ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ally Zwahlen Online ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

A direct-to-customer marketing strategy offers the opportunity to deliver increased revenue, but that doesn’t mean it’s the right fit for every organization. During the pandemic, it was assumed that ...

The marketing strategies that powered you through Series B can become bottlenecks at Series C because they’re optimized for ...

Without customers, your business can’t exist. At least not for long. That’s why marketers spend the bulk of their time drumming up ways to attract new leads. Growth marketers, too, create strategies ...

I’m Stephanie Capouch, VP of marketing at Terminus. I started my career in the agency world but have spent the majority of time working in tech at companies like Conga, WP Engine, ExactTarget and ...

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...