SMS marketing has had a bit of a resurgence of late, and for good reason: it works. And far better than some other trendy ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...

Cross-channel and personalised communication used to be ‘nice-to-haves,’ but are now an essential part of customer engagement marketing strategies. The landscape is set to become even more complex in ...

For marketers, 2023 is shaping up to be laser-focused on digital channels. Across the board, marketers are planning to increase their budgets on technology tools to remove barriers and get closer to ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is customer engagement? A Google search will provide ...

Highlight customer value. Year-in-review campaigns show customers how their engagement adds value and strengthens their loyalty and brand connection. Tailor for all. Customize campaigns to engage new, ...

Recent research we commissioned with the Customer Contact Association (CCA)* has found that over two thirds of businesses are making a concerted effort to show consumers they are listening and acting ...

You may have a big audience, but what are you doing with it? Learn from leading marketing execs exactly which customer engagement strategies you should use. “The bottom-line impact of improving ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

At the Veeva Commercial Summit 2025 in Boston, Veeva unveiled a bold AI-driven strategy, centered around Vault CRM, an evolving suite designed to transform how pharma engages healthcare professionals ...

Wix.com Ltd., a leading SaaS website builder, has announced a partnership with ActiveCampaign, a prominent marketing automation platform, to provide an integrated solution that simplifies customer ...