As the CEO of an experience management company that helps brands build customer communities, I believe the best business decisions are those made with customers—not for them. During tough economic ...

Blake Van Putten, founder of CISE, a fashion house with a mission to create stronger threads for a stronger community. The holiday season can really help brands generate some of their best earnings ...

If there’s one thing we all have heard for the last year, it’s how AI is going to revolutionize the world, change how we think, change what we do and eliminate jobs — and listen, I get it. AI is a ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

ORLANDO, Fla.--(BUSINESS WIRE)--KNOWLEDGE17 – ServiceNow (NYSE: NOW), today announced ServiceNow Communities, a major new application in its Customer Service Management solution. More than ever, ...

Product innovation is sometimes thought of as a black box: a secret formula that magically produces game-changing products and services. The reality is a little different. All truly meaningful product ...

For all companies, such shifts underscore the need to attract, retain, and build loyalty with customers. Yet in the 2020 Achieving Customer Amazement survey, U.S. companies across a variety of ...