Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Twilio (TWLO) shows double-digit growth, 109% net retention, and an AI-native platform shift—yet trades at 21.4x FY27 EPS.

Acquiring new customers is the cornerstone of business growth, and crafting the right acquisition strategy plays an important role in achieving that goal. However, there are several reasons why these ...

What Is Customer Acquisition Cost (CAC)? While customer acquisition is the process of converting a potential buyer into an actual customer, customer acquisition cost (CAC) means the expenses that ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Access of our Customer Acquisition Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

From 2011 to 2021, Facebook’s average revenue per user (ARPU) shot up at a nearly exponential rate. Companies across every sector were paying more per “eyeball” than ever as customer acquisition costs ...

Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will ...

DraftKings (NASDAQ:DKNG) rose sharply in postmarket trading after reporting Q3 results and issuing its full-year outlook for 2024 and 2025. Revenue increased 13% year-over-year in Q4 to $1.39 billion, ...

Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer. Cost per acquisition (CPA) is a metric for businesses ...