From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

The release of OpenAI’s new ChatGPT 4o image generation feature is reshaping how businesses can approach marketing and creative tasks. This advanced AI tool provides a robust suite of capabilities, ...

According to the company, the platform is designed to work alongside strategists, writers and designers rather than replace ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

What if your marketing team could achieve in hours what used to take weeks? Imagine crafting data-driven strategies, producing stunning creative assets, and automating repetitive tasks, all with the ...

Cracker is a marketing AI tool built with gimmefy AI for India, trained in eight Indian languages and adapted for local ...

The tool helps with strategy documents, research, briefs, campaign ideas, social media plans and brand assets, to support and not replace the creative teams.

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

When a sportswear giant lists a creative AI tool in job requirements, it's worth understanding what caught their attention.