This may come as a surprise, but as a creative and an owner of a CPG design agency, I actually love AI. I just recognize its limitations. For me, those limitations are even embedded in the term ...

In Creative Intelligence, Bruce Nussbaum argues that building a space away from normal activity, where people trust each other and agree to behave by a different set of rituals, is key to enhancing a ...

Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is ...

Alison.ai, the creative intelligence leader for data-driven creative workflows, has announced the release of its new Creative Genome, and AI Strategist agent and Agentic Video Ideation Flow, marking a ...