This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Your personal brand identity is not just an item to tick off a checklist; it’s a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint. A robust personal brand sets ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It can be a stressful and ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

Your brand identity speaks to who you are as a business. It’s the value you add to the lives of your customers, the problems you solve for them and your ability to deliver what you promised. Long gone ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Natalie Schwartz, the Head of Global Brand Marketing & Partnerships for Canva, shares pro tips to build a strong brand, create a unique visual identity and connect with core customers who will drive ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a ...

The Italian Embassy in London partnered with Istituto Marangoni to create a logo and brand identity for its new HQ, Casa ...