A problem-centric sales approach can be transformative for sales teams, enabling business professionals to build deep relationships with clients and provide highly effective solutions. However, ...

Q: I have a great idea for a service, but how do I know if people want it? – Shana, Tucson, AZ If you want to create an irresistible offer, you can’t start with your solution. You must start with ...

Opinions expressed by Digital Journal contributors are their own. “The solutions we have today will soon not be enough to provide unparalleled customer satisfaction. Information technology continues ...

We meet a solutions architect who tells us that his defining characteristic is curiosity, and that for him success is in solving problems with technology, for people. In a recent episode of the First ...